Wismettac – Crown Mango

Supplier 1: Saim Export Mart Co., Ltd.(SEM)

I. Company

Saim Export Mart Co., Ltd.(SEM) was established in Thailand in 1995 by Mr. Veera Pukdeeaksorn and Mrs. Sumalee Pukdeeaksorn, now President and Vice-President of the company respectively. In the beginning, they exported only durian to the Japanese market. Throughout the years SEM has steadily increased the export volume of durian, and has continuously expanded business to include the export of other types of fruits and vegetables to Japan and extended the market to other countries such as USA and New Zealand. At present, their main export products are fresh mangoes, mangosteen, durian, young coconut, and pineapple.CherryHill Orchards, a family owned and operated company, has been established in Australia for nearly 80 years. They are solely focused and passionate about producing the world’s best cherries and delivering them fresh to consumers around the world.CherryHill is already a third-generation business and the fourth generation is now learning the craft so that the growing techniques and legacy of the previous generations will continue. They have established orchards in a range of climatic regions including the Yarra Valley, the Murray Valley, and the Victorian Highlands to provide a longer cherry season producing perfectly ripe cherries.CherryHill offers the single longest cherry season in the southern hemisphere and produces a couple hundred tons of cherries every year. Their goal is to have the best cherries at every point in the season. They travel the world to find the best varieties, the latest innovation and techniques to ensure their cherries are world-class quality.

Mr.& Mrs. Pukdeeaksorn, Founders of SEM

Crown Mango

II. Vapor Heat Treatment System

In 2003, SEM received the concession from the Thai government in managing and operating the Vapor Heat Treatment (VHT) Factory of the Department of Agricultural Extension, Ministry of Agriculture and Cooperatives. Their own VHT facility was constructed in 2006, located in Ayutthaya province, which is one-hour drive from Bangkok. With this factory, they increase greatly their existing and future exporting market of fresh fruits to Japan, Korea, and New Zealand and raising the work efficiency and standard of quality control.

As per the Country Regulation of Korea and Japan, they require the mango for export to their countries must be treated by the VHT. This system, which SEM was already certified, must be approved and audited by the Korean and Japanese inspectors. Moreover, SEM has increased its VHT capacity to support the expansion of oversea markets.

Vapor Heat Treatment System

III. Working closely with the GrowersVapor Heat Treatment System

All farms contracted with SEM have certificate of Good Agricultural Practice. SEM organizes groups of growers to supply the export standard fresh produce. They give advice on farm operation and control the use of Agro-chemical. SEM staff weekly visit and monthly audit all those farms. They also control and observe the process of harvesting and grading. Collection centers of SEM are located near the farms.

Contracted Farms

  • North – 16 groups of growers
  • Northeast – 12 groups of growers
  • Central – 4 groups of growers
  • East – 4 groups of growers
  • West – 4 groups of growers
  • Total growers about 400 persons

Clean Mango Farm

SEM staff take care of all cultivation stages


TRAP (Pest Control)

Wrapping mango with carbon bag to protect against pests and improve the fruit’s skin and color.

Ready for Harvest

Collection Center: To grade the export standard mango


IV. Detailed Procedure for Export of Crown Mango

1. Washing the collected mangoes

2. Cutting the stem

3. Hot water treatment & Cooling down


4. Sizing


5. VHT


6. Cool down before packing


7. Packing

8. Inspection by DOA


9. Crown Mango for Export to Japan

Supplier 2 : Frutex

I. Company

Frutex, a company based in Mexico, is dedicated to the production and export of high-quality mangoes. Mainly for distant markets such as Asia and Europe, they have the experience of many years in the business that gives them the confidence to transport their mangoes to the destination either by air or sea while maintaining the high quality of their products.

Frutex was established in 2002 by the father of Luis Rosales. Luis is now the second-generation owner of the company. Luis has worked really hard to make his mango fit with Japanese quality, and he found the way to make good quality mango. It is simple but takes a lot of time, and he believes that treating carefully and deeply understanding of each customer is the only way to make good quality mango.

Frutex has headquarters in Apatzingan, Michoacán, and México, and has packing centers in Michoacán, Sinaloa, Baja California, which are located near the farms.

Office Building of Frutex

Luis Rosales, Owner & CEO of Frutex



II. Production Process

1. The fruit is selected and cut with the utmost care. Each team is supervised by an expert in selection and post-harvest handling of the fruit.

2. After putting the fruit in boxes, they are carefully cleaned, one by one, by hand and then put on the platforms for running off the latex so the mangoes will have no burn spots. This process takes a lot of time but is necessary to make good mangoes.

3. The fruit is transported to the packaging section, and fruits that meet the characteristics required for export to Japan are selected. Every fruit is manually cleaned to avoid the damage and pollution of the machines.

4. The fruit is dipped in hot water for 75 to 110 minutes, depending on the weight of the mango. Temperatures are monitored and recorded by a certified inspector system.

5. After heating in the hydrothermal, the fruit passes through a tub with cold water to cool down for a few hours. Then, it is the most important part of the selection of sizes and packing fruit. They have specific teams to determine on fruit sizes and quality.

6. The mangoes are blushed with white powder on their skin called Bloom. Bloom is a natural protection for keeping the fruit fresh. The products are inspected before shipping.

7. Visits and talks with customers and buyers to measure their level of satisfaction.

III. Products

Annual calendar